VML is a very relaxed but informative and work determined place. Kinda crazy looking how they have their office spaces set up. I don't know how to explain it, but it doesn't feel like you're walking into some uptight place. Everyone in their has a common goal, which is to get the product right for the client, wether its a poster, commercial and or any form of media. The Wendy's commercials that they have made, make me want to buy the pretzel burger. Their idea is simple, yet really effective. Same thing applies to GD, a project doesn't have to be super complex in order to get the point across. There is a lot of simple ideas for brands, that really get the point across. Like...Wendys, Taco Bell, Burger Kind, and McDonalds the commercials are simple yet effective towards the common public. It doesn't take an elaborate idea to get the point across, all it takes is a smart idea to get message rolling.
http://www.vml.com
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Their conference room is outstanding, really neat how they include all of their current clients on these glass panels. |
Some main points that Aaron Evanson mentioned that stuck with me are...
Set yourself up, be prepared.
No set process, keep on working.
Make sure you have an awesome portfolio by the end of graduation.
Keep track of all the things you're doing.