Logo:
Very simple, nothing elaborate but it gets the point across of who they are and what they do. Hidden message within the g forming the letter s, standing for their company name.
Brand:
Started in 1974, based in Kansas and still is today.
Now owned by the Hanes Company.
One of the most cleanest print shops in the business.
Put out 15,000 shirts a day.
In-house print shop.
Customers:
Under Armor
Gear For Sports
Champion
Identity:
"Guided by our GEAR values, we strive to be the leader in quality and delivery of our customer’s image through marketing innovative sportswear, accessories and services." Having some major well known companies, Champion, Under Armour and Gear For Sports owned by Gear and rolling out 15,000 shirts/articles of clothing a day. They show that through the many different departments of their business. Part of it is that they have a wall with the latest trends, keeping up to date with whats "fresh".Their graphic designers go out and take pictures of anything at malls/stores seeing whats new and applying back into what they may be working on. Also it was very interesting how they have their color palette displayed, two shirts showing all their colors on a light/dark variant. Also with their start being back in 1974, and being around today shows that they know what they're doing. Any company that has been around for that long, it shows that they are moving forward and keeping up to date with what is current. All of this shows their identity without really just sticking to them as Gear but to them as a company as a whole working towards one goal.
Website: http://www.gearforsports.com
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