Wednesday, May 13, 2015

Identity Package Design

The final project of the year, to create an identity package design. Consisting of anything that could self brand yourself with from shirts, buttons, business cards and so on.



Inspiration:
It all came from this. I was bored and started messing around, and this mountain like creation is what formed. Shows a simple yet powerful message, could be jagged rocks off the edge of a cliff or whatever the imagination leads it to.


Goal:
I wanted to create something geometric. Simple shapes consisting of a square and triangle. The colors fall together and create an interlocking bond. Pantone had just released the spring color palette at the time, which the colors I picked fall into the current "professional" standards. Red, light green, and green are colors that stand out and the shades I picked have a neon type feel to them, but not blinding. Goes well together with anything, any color. It consist of button's, t-shirt, business card, artist card, letter head, and a sticky note.


Font: Baron Neue







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